We need to redefine how failure in digital PR is viewed. Here's how setting expectations and defining your campaign goals can help. This concept comes up from time to time in digital PR. And lockdown ...

As an entrepreneur with over a decade of experience under my belt, I am often asked what motivates me to continue serving my clients -- how I define my driving purpose. It’s a pretty loaded question, ...

The last couple of years have shone a light on the importance of ESG, accountability and transparency, and merging creativity with data. We also witnessed the dangers of purpose-washing amid increased ...

The Public Relations Society of America is launching a global initiative, “Public Relations Defined,” whose aim is to, you guessed it, define public relations, but via crowd-sourcing. Now if the ...

Building and promoting a clear and concise brand is one of the most difficult and important parts of operating a business. You want consumers to know who you are — your business’s ethics, values and ...

As communications experts, we should find it easy to convey the value of our services to the business managers in our organizations. Yet many public relations (PR) professionals struggle with ...

Sending pitches and press kits began as early as our entrance into the 21st century, and these practices, along with the latest phenomenon of contacting journalists over social media, have come to be ...