A question that frequently comes up in my Scrum Training courses is how to define a product. Scrum was created to help small teams solve complex problems and deliver products of the highest possible ...

“In 2016, media organizations and journalism schools will begin to comprehend and define product management and embrace it as a relevant and critical career path. Shouldn’t people in these roles be ...

Every business needs to figure out how to create a sticky product, and identifying where your product fits in the market is crucial to a strategy that leads to an offering that keeps customers ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

When your product is being ripped out of your hands by eager customers and you cannot keep up with their demand for more, you have achieved the nirvana known as “product-market fit.” Most startups ...

“Organizations will realize that they need formal product managers — and even full-fledged news product teams — to connect the work they’re doing in the newsroom with the audience, technology, and ...

Integrating your major suppliers into the new product development process can shorten development times and reduce risk. A strategy to perform such an integration effectively has to ensure suppliers ...

The key difference between a product manager and a product owner is that the product manager is responsible for the entire product development lifecycle, while the product owner position only exists ...