In about nine months, federal hemp laws are scheduled to significantly change in a way that industry stakeholders say would ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

“In 2016, media organizations and journalism schools will begin to comprehend and define product management and embrace it as a relevant and critical career path. Shouldn’t people in these roles be ...

CHICAGO — As Interior Define‘s product offerings keep growing, so, too, does its brick-and-mortar footprint, in both size and scope. The Chicago-based direct-to-consumer customizable furniture maker ...

Every business needs to figure out how to create a sticky product, and identifying where your product fits in the market is crucial to a strategy that leads to an offering that keeps customers ...

Entering the threshold of 2024, an intriguing convergence of technologies is opening doors for new and innovative devices. The parallel paths of AI/machine learning, battery innovation, advanced ...

When your product is being ripped out of your hands by eager customers and you cannot keep up with their demand for more, you have achieved the nirvana known as “product-market fit.” Most startups ...

Integrating your major suppliers into the new product development process can shorten development times and reduce risk. A strategy to perform such an integration effectively has to ensure suppliers ...

Take a moment and Google "product marketing." What you’ll find are endless blog posts and articles all trying to explain what exactly product marketing is, and it’s not hard to see why. At best, ...