A marketing degree trains students in consumer behavior, market research, and competitive analysis. Many graduates pursue careers as market research analysts, a highly in-demand career path. But what ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

The marketing field is constantly evolving and marketing professionals with the skills to adapt to these changes are in demand across many industries.* But with so many shifts in the field, is a ...

With a degree in marketing, not engineering or architecture, Ivan Marchenko took an unlikely path to lead operations for the world’s biggest sporting event. Today, he oversees venue management at 16 ...

Online certifications are now a strong alternative to college degrees. By 2026, many offer industry recognition, especially ...

You will deepen your understanding of marketing management through exposure to real-world marketing challenges, the latest digital media and platforms, and developing ...

At Chicago Booth, we challenge and champion our students to get the most out of their boundless potential to make a difference—in their careers, their communities, and the world. The Master in ...