Google is rolling out channel controls in beta for Demand Gen campaigns, giving advertisers more granular control over where their visual ads appear across Google’s ecosystem. The new controls, first ...

Google’s Demand Gen updates make video ads more shoppable and measurable across YouTube and Google.

Mindmatrix, a leading partner ecosystem platform, and Infuse, a global leader in full-funnel demand generation, have joined forces to deliver a fully integrated solution to enable channel marketers to ...

Lancaster Colony (NASDAQ:LANC) fell sharply in Wednesday afternoon trading after the company fell short of consensus estimates with its fiscal third quarter earnings report. Notably, the food ...

This is a complicated subject and not one I can fully explore in a single column. That said, however, the answer to the question is that it is the channel's job to create demand. If you don't believe ...