Google’s Demand Gen updates make video ads more shoppable and measurable across YouTube and Google.

Google is rolling out channel controls in beta for Demand Gen campaigns, giving advertisers more granular control over where their visual ads appear across Google’s ecosystem. The new controls, first ...

Mindmatrix, a leading partner ecosystem platform, and Infuse, a global leader in full-funnel demand generation, have joined forces to deliver a fully integrated solution to enable channel marketers to ...

Google Ads added a new channel control for Demand Gen to show ads in Google Maps. Some advertisers see the ability to select Maps as a placement in Demand Gen. This change was spotted by a number of ...

This is a complicated subject and not one I can fully explore in a single column. That said, however, the answer to the question is that it is the channel's job to create demand. If you don't believe ...

As customer journeys stretch across apps, devices, and delivery options, the expectation for always-on, always-right ...

The cloud and AI security superstar is launching the Partner Alliance program—including a dedicated new services track—in response to partner demand, Channel Chief Andy Ritchie tells CRN exclusively.