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Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

FOSTER CITY, Calif.--(BUSINESS WIRE)--Conviva, the continuous measurement platform for streaming media, has teamed with Experian, the leading global information services company, to provide streaming ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

When you’re an email marketer, you spend most of your time creating ways to make your emails more engaging. You may hyperfocus on finding the perfect GIFs for your email or write 10 different subject ...