Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was ...

Rather than spending excess resources in a 'shotgun' approach to marketing, or trying to manufacture all products for all people, commission or conduct a segmentation report to help your management ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. In this article experts at Infiniti ...

When creating a product, advertisement or full campaign – you need to understand your target market. Additionally, you need to understand what message will resonate with your target market. Whatever ...

What is commonly called "the marketing concept" refers to the idea that a company should assess its customers' needs and develop solutions to those needs. In other words, marketing messages must ...

Sub-Saharan Africa Pharmaceuticals Market OverviewThe Sub-Saharan Africa (SSA) pharmaceuticals market is emerging as one of the fastest-growing healthcare segments, driven by shifting disease patterns ...

Skills shortage has emerged on the policy agenda, as the economy has moved out of the worst of the recession. Fears of skills problems intensifying as a result of the 'demographic timebomb' are ...

The peer-to-peer car rental market thrives on digital connectivity and adaptive strategies, with opportunities in tailored rental durations, demographic segmentation, and strategic partnerships.