By using these demographic segmentation strategies, I can better connect with my audience and improve my marketing efforts. When I think about marketing, I realize that demographics alone aren’t ...

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

Let’s delve into some of the most effective segmentation strategies and how you can implement them in your small business email marketing campaigns. Segmenting your email list by demographics ...

In trying to sell to us effectively, are marketers also inadvertently helping to divide us socially and politically? Could seemingly benign techniques like audience segmentation and profiling, ...