Whether trying to market to a specific client group or better engage an employee base, there is a right and wrong way to get the best results. What if marketers and advertisers had access to a ...

Marketers are used to thinking and speaking in demographics, since slicing a market up by age, gender, ethnicity and other broad variables can help to understand the differences and commonalities ...

NEW YORK, Dec. 12, 2024 /PRNewswire/ -- Earnest Analytics, the leading data analytics firm for investors, companies, and consulting firms, has launched new customer segments powered by Orion ...

A new standard has been set in luxury retail – and brand identity is leading the charge. Saks Global CMO Kristin Maa goes 1:1 with Kate Terhune to take us behind the scenes of their newly unified ...