Sources at Reckitt, P&G, Novartis and others say strategies could include relying on distinctive logos or opting against trademark protection Counsel managing large international trademark portfolios ...

The contents of this article are a pragmatic, simplified, and adapted version of John Austin’s (1962) work on speech act theory (SAT), first presented at Oxford University between 1951 and 1954 and at ...

NEW YORK--(BUSINESS WIRE)--Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, today released findings of its inaugural report, “The Write ...