Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow. Predictive analytics can help evaluate behavioral ...

Improved interoperability can lead to greater connectivity that produces real-time data to enrich enterprise analytics tools—optimizing prescriptions, and ultimately producing better outcomes. The ...

Descriptive analytics is the process of analyzing data to find trends and patterns that support decision-making, monitoring, and other initiatives. It's the most fundamental building block of data ...

Business intelligence and analytics tools are no longer optional to deliver real-time insights and support agile business ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Data analytics help investors analyze investment data for better decision-making. Descriptive, diagnostic, predictive, and prescriptive analytics offer varied insights. Techniques like regression and ...

The world is digitizing with increasing speed, and global interconnectivity is rising right along with it, generating abundant data. This data can facilitate more intelligent business decisions and ...

Enterprises rely on 3 types of IoT analytics from their selected IoT platforms. By testing multiple IoT platforms, an enterprise can identify best-in-class analytics capabilities. Enterprises rely on ...

There is no doubt that the digital transformation age is here. Thanks to trends accelerated by the pandemic, every company is now a digital company. The question is which ones are riding this ...

In the recent whitepaper from Dan Romito, co-Head of Nasdaq Strategic Capital Intelligence, Dan discusses the evolution of the analytics hierarchy and how evidence-based behavioral targeting can ...