Marketing Science, Vol. 30, No. 6 (November-December 2011), pp. 950-964 (15 pages) What can be learned about marketing phenomena from descriptive, structural, and experimental empirical models? Is ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

Two common methods of analyzing data from a two-group pretest-posttest research design are (a) two-sample t test on the difference score between pretest and posttest ...

‘Experimental design’: these words signal a section of a research paper that many readers might be inclined to scan fleetingly, before moving on to the actual findings. But a study in Nature this week ...

In key ways, writing surveys to assess foreign public opinion parallels how Pew Research Center approaches questionnaire design for U.S. projects. In both cases, Center staff carefully consider ...