When adding text-based links within a webpage, carefully choose which words to hyperlink. The general rule of thumb is to always link keywords. Linking keywords will: help improve search engine ...

Within higher education, it can be difficult to develop a truly unique statement that avoids clichés. Descriptive text and/or taglines can also detract from the master brand and sub-brands, adding a ...

A scientist in Japan has developed a technique that uses brain scans and artificial intelligence to turn a person’s mental images into accurate, descriptive sentences. While there has been progress in ...

The research conducted is on technology to automatically generate metadata *1 related to the content of the image, aiming to improve the efficiency of program production. This is the introduction of a ...

In a Google Office-hours hangout, Google’s John Mueller answered a question about how to use alt text for SEO. Along the way he dispelled the idea that there is a 16 word limitation on alt text and ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. In recent years, Pew Research Center has been thinking more intentionally about ...