The perspectives on AI in popular imagination have ranged from a useful tool to a threat, from optimistic to downright dystopian. While things are considerably less dramatic in real life, we would do ...

Harvard Business Review lauds the collaborative prompt “How might we” (HMW) as the “one secret phrase that all top innovators use.” And it’s certainly known as the quickest way to shift design teams ...

Graeber, Thomas, Joshua Schwartzstein, and Amram Migdal. "Deepa Bachu (A): Design Thinking at Pensaar Design." Harvard Business School Case 923-026, March 2023. (Revised January 2024.) ...

In recent years, more and more technology teams have opted to leverage design-thinking principles when building new software and tools. With a heavy emphasis on empathy and creativity, the multistep ...

Design thinking is a powerful process that requires a growth mindset to develop inventive solutions. An inquisitive mindset and desire to seek new learning are necessary for design thinking. Design ...

An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...

Enter design thinking—an approach that goes beyond mere products to delve deeply into customer experience, transforming everyday banking into an intuitive, engaging, and satisfying journey. How can ...