The key to successful product development is to keep your efforts focused on the needs of consumers rather than the needs of companies. That was the insight shared by Art Middlebrooks, clinical ...

Everywhere you turn nowadays, people bring up design thinking as the panacea to invite customer experiences into the game. The 2017 EY report “Demystifying design thinking: becoming part of the ...

Digital transformation has been a hot topic across the C-suite during the past several months as companies look to improve efficiencies. Yet, any specific digital transformation is only one aspect of ...

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

This file type includes high resolution graphics and schematics when applicable. Product development processes were not a big deal until 1983, when several noteworthy articles outlined the merits of ...

Harvard Business Review lauds the collaborative prompt “How might we” (HMW) as the “one secret phrase that all top innovators use.” And it’s certainly known as the quickest way to shift design teams ...

To overcome resource scarcity, meet emissions targets and exceed customer expectations, manufacturers are steadily increasing their environmental consciousness. Those set to succeed are doing so ...

'Innovation' and 'design thinking' could possibly be two of the most extensively-used phrases both online and offline during the past decade. To respond to the global need of "changing the status quo" ...