The more angles that you can look at your customers, the better. After all, if even they don't know why they do what they do, it’s unlikely you will either. Steve Jobs famously said that to be ...

A powerful tool in engineering product design as well as Information Technology is what is known as the Voice of Customer (VOC) assessment [5]. While there are many different tools associated with ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Customer relationship ...

Max Soloshchanskiy is a partner at Soloway Group, an investor and an advisor to technology startups and Fortune 500 companies. Creating a seamless customer experience (CX) is crucial for successful ...

In today’s hyper-competitive marketplace, customer feedback is more than just a measure of satisfaction—it’s a roadmap for growth and an opportunity to build a thriving community around your brand.

Customer feedback is one of the most important resources for a business owner. Who better to highlight what your business is doing well and how it can improve than the people interacting with it on a ...

Tomas Laurinavicius is a writer and designer. He's a co-founder of Best Writing, an all-in-one platform connecting writers with businesses. He has built multiple online businesses and helps startups ...

Banks often struggle to get a unified voice of the customer across channels, including feedback from call centers, chatbot messages, social media and branches. Much of the data they collect is siloed ...