Steve Jobs famously said, “Design is not just what it looks like and feels like. Design is how it works.” Design thinking takes this notion further and provides a set of tools to power innovation ...

IDEO is the legendary creative firm credited with designing the first mouse for Apple, the first notebook-style computer, and award-winning designs for products in nearly every category. Effective ...

Design Thinking is the featured topic in the September issue of the Harvard Business Review with four articles on the subject. “It’s no longer just for products. Executives are using this approach to ...

Master the principles of design thinking to ignite, manage and sustain innovation in today's Gen AI and digital-first environment. Drive transformational change. Understand your organisation and ...

The upside: Designers thrive on questioning convention–on unearthing solutions to seemingly intractable problems. If 2017 revealed anything, it’s that good design has never mattered more; it’s just ...

There’s no magic equation to superb interface design, but when you see it, you know. Most can recall a moment when they encountered brilliant UI (user interface). Maybe it was the first time your tiny ...

Design is often thought of as something pleasing to the user’s eye. With good design principles, companies gain a strategic advantage at creating an experience their customers like and want to return ...

There’s been a lot of hype in recent years about the power of design to solve social problems. Companies like IDEO, frog, and Smart Design—as well as numerous foundations, design schools, and ...