e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart. Starting today, beauty gurus can visit the e.l.f. UP! experience’s ...

e.l.f. Beauty is expanding its partnership with Roblox, becoming the first beauty brand to test real-world commerce in the virtual gaming platform. Walmart will power e.l.f.'s new virtual kiosk, where ...

Over the last month or so, we’ve written plenty of articles about Roblox Grow A Garden. The reason for that is that the title became a kind of phenomenon that no one saw coming. Instead of it being ...

Roblox has seen significant developments this past quarter, including the introduction of Roblox Sentinel, an AI-driven system for enhancing user safety, which resulted in 1,200 reports of potential ...