Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. In recent years, a profound shift has occurred in the way ...

Having a sound business model is crucial because it is the blueprint that guides a company’s actions and helps to align its business processes and strategies. It is a critical tool for internal ...

Customer needs and expectations have evolved dramatically in recent years—and they will continue to evolve in the coming decade. Factors including new technologies, economic pressures and the growing ...

The freemium business model is an economic strategy where a company offers basic services, or a subset of its product features, for free while charging a premium for advanced features, functionality, ...

Of U.S. workers, 80% are employed in the service industry, spanning many sectors. The service industry includes logistics, healthcare, and tech, affecting diverse investments. Investors can hedge ...

Did you think "startup" and "small business" meant the same thing? If so, think again. Carolyn Osorio, a creator of two small ...