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How to develop a solid e-commerce marketing strategy
E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...
Most business leaders approach pay equity analysis with good intentions but incomplete execution. Running the statistical analysis will identify problem areas, but focusing only on significant ...
Editor’s note: This is the second article in a series. For the first article, which provides a series overview, see “Transform Your Business Model,” also in this issue. Accounting firms come to Kassi ...
Change is inevitable in today’s fast-evolving business landscape. Whether it's digital transformation, mergers or shifting market demands, organizations must adapt swiftly to remain competitive.
You've made your dream of starting a small business a reality. Now it's time to take things to the next level. Whether you're looking to enhance customer experience or form new partnerships, these 12 ...
As business executives plan for 2025, it’s essential that we ask strategic questions that help shape priorities, align resources, and drive our long-term success. Drawing from my personal experience ...
The economic development arm of the Indy Chamber is expected to become a standalone entity next year as part of an overhaul intended to bolster the city’s business-attraction and retention strategy.
These are the pillars of a business plan that aid in launch, growth, and fundraising. A business plan is a comprehensive statement that outlines the objectives of an organization. Not all plans will ...
Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...
Nicole Fallon-Peek is a freelance journalist who has covered small business, careers and finance for 15 years. She is a small business owner and former managing editor of Business News Daily. Her work ...
After decades of significant changes to financial regulation, including greater oversight of large financial institutions, financial services mergers and acquisitions (M&A) is poised for a comeback.
4) Understand how to develop it from the initial stage to full scale. 1) Financial Independence: Controlling your income through your own business allows you to achieve financial freedom. 2) ...
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