Google Business Profiles (GBPs) have become essential for local search visibility, customer confidence, and driving foot traffic, especially for businesses with dozens or hundreds of physical ...

A business plan is a strategic blueprint that describes how the franchise unit will be operated and managed to achieve success. The plan should encapsulate the franchisor’s broader strategy while ...

Raiz says operations are the daily functions of a business, while strategy is the rollout of something new that will ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

A chief information officer (CIO) needs to be more than just a technical expert. To align technology with business objectives, CIOs need to exhibit a combination of strong leadership, clear ...

An effective business strategy must align development, promotion and sales with overall business goals to ensure sustainable growth and a successful market approach. Marketing often becomes isolated ...

That’s a big question, and it’s fairly broad. Every industry is incorporating AI into its landscape. Practically every business is considering how to add AI into its tool kit. And that means ...

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips ...

As business executives plan for 2025, it’s essential that we ask strategic questions that help shape priorities, align resources, and drive our long-term success. Drawing from my personal experience ...

There's growing concern that AI is a bubble about to burst. Smart digital leaders take a tactical approach to use cases. They get executive buy-in by focusing on strategic priorities. With MIT ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...