As a lazy, lazy man, I can appreciate the rise in canned and bottled cocktails ... would I drink Diageo's premade cocktails over a cold can of Hamm’s? It probably depends on my mood.

Brands including White Claw and Truly are leaning into premium spirits or cutting booze altogether as consumers clamor for ...

but also to experience these great cocktails that Diageo has crafted across the campaign. It’s a way to be the capstone, or the crescendo of the campaign… and to bring everything together in a ...