Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Business operators frequently have a need for answers to questions that can be obtained only through marketing research. Both qualitative and quantitative market research help business owners make ...

This workshop offers an overview of qualitative research methods. It discusses the difference between qualitative and quantitative research, the different types of qualitative research (including ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

The $83B market research industry faces a fundamental problem that has persisted for decades: traditional methods force companies to choose between depth and scale. Focus groups provide rich ...

(By Marc Greenspan) While Nielsen data may be the pricing tool of our industry, qualitative data is the selling tool. It does not matter if you are using Scarborough, The Media Audit, or other ...