If you’ve ever hired an agency and felt like there was a lot happening but not much actually improving, you’re not alone. After looking under the hood of hundreds of accounts, the same warning signs ...

New Media, a subsidiary of the online and mobile group, will cease to offer digital advertising services. It operates in Thailand, the Philippines, Vietnam and Indonesia. DMS announced the ...

In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising campaign is more critical than ever for agencies. Because brands can lose ...

SAN FRANCISCO--(BUSINESS WIRE)--AdsGency, the LLM advertising platform that enables AI agents to autonomously run organizations’ entire paid marketing workflow, today announced it has raised $12 ...

Karan Sharma is a digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. I remember the days when a static banner ad was the peak of marketing. We have ...

In my first rating of Interpublic Group, I am calling it a buy, sharing the bullish sentiment on this stock today from the consensus on Seeking Alpha. In addition to the potential merger benefits of ...

The Shipyard's latest acquisition will help the Columbus-based ad agency expand services for its clients. Two of Columbus' biggest marketing firms now one as deal closes Here's why ad agencies see AI ...

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

As digital media continues to evolve at pace, Scroll Media Managing Director Jane Ormsby outlines the trends she believes ...