Big tech has come to dominate this market, as well as markets abroad, having sucked advertising dollars from newspapers, TV ...

ChatGPT ads are here. This guide shows small businesses how to master conversational advertising, AEO, and GEO to dominate ...

We all know PBS is supported by “viewers like you.” However, the average viewer sees a lot of ads each day. Those ads come in every format—from billboards to sponsored content on a phone ...

Facebook and Instagram now command nearly four-fifths of digital ad spending in Kenya, raising fresh concerns over ...

Next time you spot an H&M ad, take a closer look to see if it features an AI-generated model. The clothing giant has revealed that it will start using AI to generate digital replicas of 30 of its ...

Advertising will reach approximately $667 billion globally in 2024, including the spike in advertising accompanying a U.S. Presidential election. According to an ISBA Programmatic Supply Chain ...

Let’s face it, lead generation can be a real pain. One month you’re drowning in prospects. The next you’re wondering if your website’s broken because nobody’s filling out your contact form. I’ve been ...

The whole idea of advertising—using pictures and words to get people to buy stuff, or to do something—is old indeed, with the first known example dating back almost 5,000 years to the heady days of ...

Indian tech and ecommerce companies earned close to Rs 80,000 crore in ad revenue in 2024-25. Digital advertising fueled this growth as brands sought measurable results. Google and Meta lead with ...

Old-fashioned TV ads still do the trick for banks that want more deposits, especially among smaller institutions, a new study finds. Banks' deposits rose by an average of 14% at each branch in the U.S ...