For a long time, the importance of customer experience for B2B clients was underestimated. Businesses believed that B2B buyers do not care about difficult-to-formalize things like the convenience of ...

Channel digitization is nothing new. Most companies have already embraced digital routes to market, such as websites and social media. So what’s changed? The key difference now is customers will ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Digital technologies are reshaping operations, improving efficiency, quality, speed, and enabling new business models. The ability to integrate digital technologies into operational strategy is ...

In a VUCA world (Volatile, Uncertain, Complex, Ambiguous), far more value is created by companies like Amazon, Meta, and Alphabet that develop entirely novel business models than by entrenched ...

Entering the realm of digital entrepreneurship presents an array of enticing opportunities for beginners interested in starting an online business. The online world teems with potential, offering a ...

After taking two marketing classes at Chicago Booth, Sheryl Sarna is eager to apply what she’s learned to a real-world situation. She aspires to a professional career in marketing, and turned to the ...

Digital marketing courses are everywhere. Everyone offers them. You can take digital marketing courses from colleges, third-party organizations, and the platforms themselves. But are digital marketing ...

ORLANDO, Fla.--(BUSINESS WIRE)--Eighty-nine percent of board directors say that digital business is now embedded in all business growth strategies, according to a new survey from Gartner, Inc. However ...