Phygital fashion (which combines the words “physical” and “digital” with fashion), is being used everywhere from augmented reality (AR) to retail displays. One digital artist explains her approach.

Fashion in 2026 has evolved beyond seasonal trends. Outfits are now statements of intention, balancing comfort, structure, ...

NEW YORK--(BUSINESS WIRE)--Today, Macy’s launches mstylelab, a new engagement platform that journeys into the future of fashion merging the physical and digital realms to create cutting-edge ...

For a few years, the future of digital fashion was pitched as a familiar luxury story: scarcity, ownership, and hype economics. The bag, but as a token. NFTs promised a new kind of ownership and, in ...

This shift from analogue to digital enables designers to print shorter runs while customising designs and producing only what ...

Welcome to The American Thread, a recurring column on the fate and future of fashion in the US, written by Vogue Business editor-at-large Christina Binkley. This Autumn/Winter 2025 New York Fashion ...

Driven by advances in artificial intelligence (AI) and metaverse technologies, digital clones are transforming fast-fashion marketing. Always available, ageless and adaptable to any setting, these ...

Digital fashion design has emerged as a transformative discipline that integrates advanced computer-aided design (CAD), 3D modelling and simulation technologies to revolutionise the garment ...

In the fashion industry, control over image and likeness is a model’s currency. On June 19, New York imposed new consent requirements for the use of generative artificial intelligence (AI) tools that ...

Fashion model Hannah James faced a dilemma as she weighed whether to digitally clone herself. On one hand, the 25-year-old worries digital replicas of models could render her job obsolete. On the ...

LOS ANGELES -- Fashion model Hannah James faced a dilemma as she weighed whether to digitally clone herself. On one hand, the 25-year-old worries digital replicas of models could render her job ...