Integrated marketing allows a business to communicate as a single, recognizable voice instead of a collection of ...

As we navigate the shopper “attention recession” and the evolving demands of a frictionless shopping experience, it’s becoming even more imperative for brands to find ways to engage shoppers and guide ...

Nearly three-quarters (74%) of B2B marketers say their firm is spending more on digital marketing this year, according to recent research from Wpromote and Ascend2. The report was based on data from a ...

A newly released business book, The Human Rules of Digital Marketing That Work, argues that the issue lies not in creativity ...

Digital marketing refers to the promotion of products or services using digital channels, such as search engines, websites, social media, email, and mobile apps. It differs from traditional marketing, ...

Modern enterprise companies, such as those in the Web3 and blockchain space, understand how to leverage the latest digital marketing tactics to engage with their target audiences. This is where ...

Performance marketing is highly effective at capturing demand, but far less effective at creating it. Elliot Ward, founder of ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, has released its Q4 Digital Marketing Report (DMR), ...

Marketers are addicted to Google and Facebook: They spend more than half of their advertising budgets on Google and Facebook, regardless of vertical, and they will continue to do so through 2023, an ...

AUSTIN, Texas--(BUSINESS WIRE)--Khoros, an award-winning leader in digital-first customer engagement software and services, today announced it has partnered with EveryoneSocial, the leading employee ...

Mondelēz is doubling down on digital marketing and increased distribution across channels as it continues its transformation from a 'margin-centric' business to a more 'consumer-centric' company, ...