Marketing Industry body, International Advertising Association (IAA) in the ad:tech event awarded digital marketing firms ...

Synthetic audiences are constructed from real-world demographic and behavioral data, allowing marketers to question them ...

Mining companies are turning to data to fine-tune their digital marketing. Here's how analytics is becoming a critical tool to track what’s working and guide future campaigns.

AI avatars are revolutionising marketing by delivering personalised, interactive, and consistent consumer engagement. They ...

It is clear that brands must embrace connected retail, personalisation, and data-driven strategies to create customer-centric ...

In order for enterprises to continue to survive and thrive in the current landscape, they need a centralized control plane—a ...

Imagine a world where your marketing knows what customers want before they even do. Sounds like sci-fi? Not in 2025. The ...

CEO Chris Forgy says Saga Communications is committed to digital expansion despite a revenue dip, citing long-term growth ...

Orkhan Rzayev is a prominent figure in Azerbaijan’s digital marketing and gaming industry. As the owner of Mediamark Digital ...