Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Overview: Digital marketing books help build strong foundational knowledge that goes beyond fast-changing tools and platforms.The right reads sharpen skills acr ...

AI is already changing how digital marketing agencies operate. The organizations that work with them are now at a decision ...

As 2025 approaches, the digital marketing landscape is set to experience seismic change. Emerging technologies, particularly artificial intelligence, and shifting consumer expectations mean marketers ...

Digital models are coming for fashion’s creative industry, regardless of consumer criticisms. In late March, Swedish fast fashion giant H&M announced it would be creating artificial ...

In April, one year after embracing AI, Chinese marketing agency group BlueFocus released its annual report. Revenue in 2023 reached 52.61 billion RMB (US$7.26 billion), an increase of over 43% from ...

Macbee Planet, Inc. is disrupting Japan’s digital marketing with a performance-based fee model, leveraging proprietary analytics and AI for rapid, profitable growth. The company’s first-mover ...

Magoom research: Western remote sales tactics fail in CEE. SaaS success depends on live contact and deep localisation to build trust.

The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models. By Christine Hauser In two photographs taken for the fashion retailer H&M, the ...

The Coca-Cola Company’s KO innovation strategy has become a defining feature of its growth narrative, reflecting the company’s ambition to stay ahead in an evolving beverage landscape. It continues to ...