When the world saw the first online advertisement back in October 1994, it marked the birth of an industry. Counting only advertising agencies, it counts over 40,000 businesses, occupies over 500,000 ...

The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals, build privacy-first frameworks, and treat analytics as a strategic ...

No standardized methods for mobility assessment in PAH exist, leading to inconsistent study results. Variations in sensor types, placement, and recording durations contribute to inconsistency in ...

It’s more than just the lack of standardization of currency and metrics out there for digital measurement, it’s about merging panel-based and server-based measurement. CRE, the group of senior ...

DoubleVerify Holdings is expected to maintain growth in digital advertising market through strategic moves and partnerships. Recent projects, such as AI-powered tools and social media measurement, ...

Tang, Mitchell, Yashoda Sharma, Jennifer C. Goldsack, and Ariel Dora Stern. "Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity ...

At the nexus of care delivery and life sciences, Mindstrong is poised to scale with a new funding round to deliver better care to people living with a serious mental illness. SAN FRANCISCO--(BUSINESS ...

Aging thermal plants face mounting challenges—rising maintenance costs, stricter emissions standards, and the need for ...

89% of buyers are now using alternative measurement currencies and 75% of CTV advertising is now programmatic according to a new IAB report When you purchase through links on our site, we may earn an ...