When the world saw the first online advertisement back in October 1994, it marked the birth of an industry. Counting only advertising agencies, it counts over 40,000 businesses, occupies over 500,000 ...

The Digital Health Measurement Collaborative Community (DATAcc) by the Digital Medicine Society (DiMe) today announced the ...

KONZA Health, in collaboration with The SSI Group, announced the launch of Quality Measure Optimizer Elite (QM Optimizer Elite℠), a nationwide digital quality measurement solution designed to reduce ...

No standardized methods for mobility assessment in PAH exist, leading to inconsistent study results. Variations in sensor types, placement, and recording durations contribute to inconsistency in ...

Arun Kumar, director of digital operations at Aegis Media Asia-Pacific, offers his advice. 1. Get your metrics right. Objectives need to be simple and focused. Broadly, you can track acquisition or ...

DoubleVerify Holdings is expected to maintain growth in digital advertising market through strategic moves and partnerships. Recent projects, such as AI-powered tools and social media measurement, ...

The new standard sets uniform indicators to assess how retailers use and manage digital systems across operations, data and ...

Nielsen has widened the net of its digital ad ratings on mobile in six nations to give a more complete picture of the growing ad medium. Data from UK, France, Germany, Italy, Australia and Brazil (by ...

89% of buyers are now using alternative measurement currencies and 75% of CTV advertising is now programmatic according to a new IAB report When you purchase through links on our site, we may earn an ...