The IAB releases its “2024 Digital Video Ad Spend & Strategy Report” ahead of this year’s NewFronts, which kicks off on Monday, April 29. Covering Connected TV (CTV), social video, and online video ...

As viewers continue to settle into the streaming-video revolution, so too are the advertisers, shifting spending there at increasing rates from legacy broadcast, cable and other traditional media ...

NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...

The power of short-form video content cannot be ignored. Platforms like TikTok, Instagram Reels and YouTube Shorts continue to revolutionize how brands connect with their audiences. These platforms ...

Researchers recently conducted a study to see how playing different types of video games impacts memory capabilities in both younger and older adults. They compared how well they performed at certain ...