Digital marketing has come a long way from those early days when a business was considered “innovative” simply for having a ...

Consumers increasingly experience marketing in a multichannel way. They research and purchase products online, receive email newsletters and offers from their favorite brands, and use text messaging ...

Consumers increasingly experience marketing in a multichannel way. They research and purchase products online, receive email newsletters and offers from their favorite brands, and use text messaging ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

In this age of technology we live in, there's no shortage of ways to get your message out digitally. Social media alone has expanded the reach of savvy companies that cultivate Facebook, Twitter, ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

A trend is not a fad. A fad comes and goes quickly, while trends have staying power. Great ideas become trends when they are widely adopted beyond their original driving force. Such is the case with ...

To implement a digital marketing campaign you'll need the essentials: access to a computer, an internet connection and the ability to create appealing digital marketing content—including research or ...

For example, if you’re targeting startups, you might focus on growth hacking and cost-effective strategies. If you’re working ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

It's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...

The way most digital marketing agencies work isn’t, well, working. Clients hire an agency with high hopes of expert guidance and high-performance execution. Then, they find themselves lost in layers ...