One of the sections of your marketing plan should describe how your company intends to distribute the products to the final customers. The various distribution channels differ in costs, customer ...

There has been plenty of talk about the mutual fund industry's shift to selling its products through intermediaries instead of selling them directly to retail investors. Observers have been saying for ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Wholesale direct marketing is the sale of produce and goods by the grower to local markets. Wholesale distribution is done by distribution companies in a series of organized marketing steps that ...

Amadeus makes a plausible case that it will come out ahead after all the ongoing changes to how airlines distribute their tickets to travel agencies evolve. For years, Amadeus has faced the risk of ...

While most marketing managers chase the latest social media trends, they’re missing a massive opportunity hiding in plain sight. Yahoo News attracts 180 million monthly US visitors—more than many ...