Google Analytics introduces direct export to Google Sheets, streamlining data analysis and collaboration. Google Analytics now lets you export reports directly to Google Sheets. Exporting to Sheets ...

Want Google Analytics 4 (GA4) to be better for your company? Inc. 5000 digital marketing agency says it’s "all about the implementation," hosts webinar Dec. 15. Any company using Universal Analytics ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

Google Analytics is a powerful tool that helps us understand how people find our website and what they do once there. But can it influence search rankings? Read on and find out the answer. Google ...

Google now lets you link your Google Merchant Center account with your Google Analytics 4 property. Plus, Google added that you can now “see your conversions from free product listings by connecting ...

Treemaps, with their easy to understand comparisons of metrics, are a useful starting tool for marketers expanding their data visualization skills. Picking the right visual can provide a way to spot ...