Direct mail is staging a comeback! Instead of concentrating solely on saturated channels such as email and social media, marketers are once again embracing mail’s superior open and conversion rates.
Mailers can easily be confused by the different move update options. Since move update is required by the USPS on presorted First-Class and Marketing Mail within 95 days before a mailing, it must be ...
In this age of technology we live in, there's no shortage of ways to get your message out digitally. Social media alone has expanded the reach of savvy companies that cultivate Facebook, Twitter, ...
Most businesses assume that direct mail marketing companies compete on stronger creative, but in the first 200 characters of ...
Paula Chiocchi is CEO of Outward Media, Inc., a leading provider of multi-channel marketing data that drives business growth and success. Almost everyone has an address and almost everyone also has an ...
SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today released its 2023 State of Direct Mail report, in partnership with Comperemedia, to understand how enterprise ...
Direct mail has long been a vital communications channel for financial services. It’s used to engage with customers and prospects on everything from information on fluctuating interest rates to new ...
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