Ring in the New Year with a bang! We all have New Year’s resolutions to be more profitable than we were in 2013. Here are some good suggestions we’ve gathered from mortgage professionals all over the ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...

This post was originally published on Brand United. Have you ever binge watched the Home Shopping Network (HSN)? If so, did you experience the excitement and energy that is generated when the host ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Opinions expressed by Entrepreneur contributors are their own. In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for ...

This past summer, the Consumer Financial Protection Bureau (CFPB) published a report that took a close look at the advertising landscape of the reverse mortgage industry, with a particular focus on ...

Marketers are under more pressure than ever from all directions to make their campaigns deliver. And decision makers are examining every channel for its worth. Social media, email, offline channels ...

Marketing doesn't have to be difficult. Get unstuck with these straightforward tips for improving your next direct mail marketing campaign: Pick a list. Who do you want to see your message? Don't say ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...

Restaurants are facing increasing costs in every facet of business, from labor and supply chain to technology and necessary remodels. These increased costs are putting even more pressure on marketing ...