A 30-year veteran of the direct mail and digital industries, Lori joined NaviStone in 2016 as the Chief Revenue Officer. Direct mail. Who doesn’t love it? Sure, we’ve all gotten junk mail and would ...

Even some of the smartest moguls alive take for granted a truth that is just plain wrong: Direct mail is dead. No, we’re not making this up: Sending physical mail to prospects and customers can ...

How effective was the call to action on your last direct-mail postcard? Did you hit or surpass your target response rate? If not, and your postcard’s headline and main text are solid, it’s likely your ...

TAMPA, FL— April 3, 2011—Postcard Services has launched DirectMailManager.com, an industry first marketing concept. This new and complete, software-as-a-service (SaaS) integrated Web-print-mail system ...

PostcardMania Partners with Housecall Pro to Launch Native Direct Mail Integration, Allowing Home Service Businesses to Send Automated Postcard Campaigns Directly from the App Provided by PR Newswire ...

In today's digital age, it's easy to feel disconnected from the world around us. With our inboxes overflowing and social media feeds bursting with content, it's refreshing to receive something ...

In the relentless pursuit of customer acquisition, digital channels often dominate the conversation. Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

Opinions expressed by Entrepreneur contributors are their own. When you work in direct mail, like I do, it means spending some time defending your business. I can’t tell you how often people tell me ...

Direct-mail advertising is used by every type of business, from supermarkets supplying weekly circulars to pay-per-click advertisers sending coupons to clients. Use direct mail to announce the opening ...

A long time ago in a marketing department far, far away (well, Boots head office in Nottingham, actually) I was thrust into a world of direct mail creativity and insights. The very real impact of ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...