Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Direct mail has been having a moment (or two) in the past year or so, as major media outlets and providers rediscover its worth to brands, companies, and organizations. In an election cycle of record ...

For years I’ve been collecting mail, because yes, it’s been part of my career. But that only gives me a partial picture of what’s going on at any one time in the universe of direct mail and marketing.