Advertising is all about reaching the right people with the right message, and direct mail is one of many other advertising media used to deliver that message. Direct mail is thought to be a powerful ...

Mailing lists are a powerful way to communicate with existing customers and to acquire new ones. Traditional direct response mailing lists are sent via postal mail, but more and more of these lists ...

Opinions expressed by Entrepreneur contributors are their own. In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for ...

LeadsPlease, a data mining industry leader in web-to-data and direct mail solutions, announces the launch of the revolutionary DataWidget with Checkout http://www ...

Working with their local post offices or professional list brokers, small business owners can create targeted sales mailings within their budget to maximize the success of their direct mail campaigns.

The right mailing list targets people who want your product or service. Choosing the right list is a key factor in a successful direct mail campaign and a major point to consider in small business ...

A change in the law is needed to make it easier for the bereaved to remove the names of deceased family members from mailing lists.