It’s clear that we all want the best return from our direct mail postcards. Important design factors like the right layout and images significantly impact the success of a direct mail marketing ...

There are a lot of moving parts when it comes to marketing, including postcard marketing. There is a certain amount of strategic planning, skill, and coordination that goes into the perfect direct ...

Are you worried about making suggestions to your clients about their direct mail pieces? Don’t be. We have a guide for you to follow. Your customers will thank you for your help in getting them better ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

How compelling was the call to action on your last direct-mail postcard? Did you meet or exceed your goal response rate? If not, and your postcard headline and body copy are in great shape, chances ...

Few arrivals can – or should – energize a marketing team more than boxes of collateral. It takes months of work to produce but only minutes for an eager team to unwrap and sort stacks of glossy ...

A 30-year veteran of the direct mail and digital industries, Lori joined NaviStone in 2016 as the Chief Revenue Officer. Direct mail. Who doesn’t love it? Sure, we’ve all gotten junk mail and would ...

TAMPA â A trend of steering advertising budgets away from print media hasnâ t stopped co-CEOs from continuing to grow their direct-mail postcard advertising business. â What [advertisers] didnâ t ...

A new multichannel marketing option offered by the United States Postal Service is helping small businesses bridge the gap between print and digital marketing to generate results. Informed Delivery ...