Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

Working with their local post offices or professional list brokers, small business owners can create targeted sales mailings within their budget to maximize the success of their direct mail campaigns.

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

A 30-year veteran of the direct mail and digital industries, Lori joined NaviStone in 2016 as the Chief Revenue Officer. Direct mail. Who doesn’t love it? Sure, we’ve all gotten junk mail and would ...

How compelling was the call to action on your last direct-mail postcard? Did you meet or exceed your goal response rate? If not, and your postcard headline and body copy are in great shape, chances ...

How effective was the call to action on your last direct-mail postcard? Did you hit or surpass your target response rate? If not, and your postcard’s headline and main text are solid, it’s likely your ...

TAMPA, FL— April 3, 2011—Postcard Services has launched DirectMailManager.com, an industry first marketing concept. This new and complete, software-as-a-service (SaaS) integrated Web-print-mail system ...

Even some of the smartest moguls alive take for granted a truth that is just plain wrong: Direct mail is dead. No, we’re not making this up: Sending physical mail to prospects and customers can ...

Most marketers talk about “integrated” marketing, but too often what results from an “integrated” campaign is a combination of banners, brochures, billboards, posters, postcards, Web pages, ...

Few arrivals can – or should – energize a marketing team more than boxes of collateral. It takes months of work to produce but only minutes for an eager team to unwrap and sort stacks of glossy ...

Why do I get the feeling that many marketers today look at direct mail the way people look at the Jurassic Period? Sure it's nice to imagine what life was like all those millions of years ago, and hey ...