Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...

NILES, Ill.--(BUSINESS WIRE)--It is the beginning of a new era at Johnson & Quin, a full-service direct mail production and mailing services company. With 143 years of printing experience, the company ...

Direct mail may sound old-fashioned and outdated in today’s technological world, but if we only utilized new forms of advertising, there would be no Super Bowl ads -- or TV ads, period (television has ...

It is the beginning of a new era at Johnson & Quin, a full-service direct mail production and mailing services company. With 143 years of printing experience, the company has announced that all client ...

NEW YORK, Sept. 20, 2023 (GLOBE NEWSWIRE) -- While other traditional media channels are declining—and marketers wrestle with higher costs and challenges associated with the addressability of certain ...

A little forethought can make the difference between success and failure for financial-based direct marketing programs. The overall direct marketing plan, testing strategy, persistence and discipline ...

Valassis has signed a multi-year deal to be the exclusive partner for all of The Kroger Co.’s corporate direct mail campaigns. The deal begins Aug. 15. Marketing mailings and sampling programs will ...

Opinions expressed by Entrepreneur contributors are their own. One of the services we perform through Whitestone Partners, our consulting firm, is to analyze the return on investment (ROI) of ...

Even though postal reform remains in a holding pattern and the 2004 economy dragged its feet en route to recovery, major players in the direct mail industry have high expectations to what the coming ...

Two recent news items combined to present a bleak outlook for those in the direct mail industry. First, the U.S. Postal Service announced that, pending approval, the price of first class postage will ...

If you have a name, an address and — most importantly — a credit card, you get mail. Lots of mail. Most of it is designed to sell you something. If it interests you, you read it. If it doesn’t, you ...