Direct mail solicitations from card issuers declined in the first quarter as economic concerns prompted banks to curtail offers to subprime borrowers, according to data from Synovate, the New York ...
While the economy had stunted credit card direct mailings in the past year, mailings will pick up again after the Credit Card Accountability Responsibility and Disclosure Act of 2009 goes into effect ...
Anyone tired of being bombarded by charitable requests through direct mailings and emails be warned: As annoying as the tactic may be, there’s proof it works. Overall, the typical American who already ...
Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing? To find out, researchers at Lob and Compere ...
In an effort to manage advertising dollars, many businesses are using email marketing campaigns instead of traditional direct mailings, according to GartnerG2, a research service from Gartner, Inc.
CLEARWATER, Fla., Aug. 28, 2025 /PRNewswire/ -- PostcardMania, the $119 million marketing technology firm with over 395 staff, is pleased to announce the launch of its native direct mail integration, ...
Thanks to a continued slump in the housing market and consumer anxiety, mortgage and home equity lenders have backed away from making direct mail solicitations--cutting their mailings by 50% over the ...