Many companies share personal information they gather directly from individuals with “business partners” who use the information for their own direct marketing purposes. It is the case, for example, ...

Marketing has changed drastically over the last decade, fueled by the evolution of technology and the demands of more discerning, sophisticated and impatient consumers. Yet, despite consumers’ ...

Direct response advertising and branding are two different but common approaches to advertising communication. Direct response advertising, or sales promotions, have a short-term orientation. Branding ...

You say you’ve planned a crackin’ agenda, chock full of exemplary sessions. And, you’ve got all the top suppliers in your field queued up to exhibit in your hall. Great! But what about attendees? How ...

WEST LAFAYETTE, Ind. — Owners and operators of diverse farm operations are invited to join Purdue Extension specialists and educators and Indiana agribusinesses for a free virtual series, Direct Farm ...

As the popularity of social media continues to trend up, direct mail marketing remains a reliable and evolving tool to help small businesses generate profits. Many digital marketers want you to ...

Lester Wunderman, the advertising executive credited with pioneering the hugely successful modern techniques of direct marketing, with sales pitches aimed at targeted prospective customers in their ...