IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

Unless you've been hiding under a rock (without Internet access), you know that there is a tremendous buzz around social media right now. The incredible success of Facebook and the atmospheric rise of ...

McCormack won on details. In Positionless Marketing, one owner controls the full chain: insight to creative to launch to ...

When it comes to print providers that have undergone a strategic transformation, there is no denying that Chicago-based RR Donnelley (RRD) is one of the success stories. The company, now a leading ...

DMReport10.pdf Whether or not paper is passé as a direct marketing channel for engaging patients or physicians, depends on who you ask. “I literally have seen people wince when you start talking about ...

Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball.

StrongMail Systems, Inc., released new survey data that points to the emergence of social media as a direct marketing channel and a significant planned investment in email marketing and social media ...

Oman Air achieved a 91% direct channel share in September, marking a significant step toward becoming a digital-first ...

ATLANTA, Aug. 4, 2022 /PRNewswire/ -- The Life Insurance Direct Marketing Association (LIDMA) is now accepting nominations for their prestigious "Innovation Award" of life insurance industry companies ...