IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball.

Unless you've been hiding under a rock (without Internet access), you know that there is a tremendous buzz around social media right now. The incredible success of Facebook and the atmospheric rise of ...

DMReport10.pdf Whether or not paper is passé as a direct marketing channel for engaging patients or physicians, depends on who you ask. “I literally have seen people wince when you start talking about ...

Oman Air achieved a 91% direct channel share in September, marking a significant step toward becoming a digital-first ...

Channel 4 has launched Partner Lab, a new in-house team designed to work more closely with brands and to streamline brand ...

StrongMail Systems, Inc., released new survey data that points to the emergence of social media as a direct marketing channel and a significant planned investment in email marketing and social media ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing has changed drastically over the last decade, fueled by the evolution of ...

The rift is driving some Dell partners to push business to HP and Lenovo. Dell Technologies’ direct sales force is gunning for a larger share of PC sales in North America, driving conflict with the ...