D2C marketing allows a business to sell directly to consumers, cutting out the need for intermediary retailers. Many, or all, of the products featured on this page are from our advertising partners ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts.

Direct-marketing firm Cheetah Digital has acquired Wayin Inc., a company which enables marketers to collect consumer information from quizzes and other interactive games, as demand for so-called first ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. For marketing to be effective, it must place the right ...

Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...

The B2B software industry is no stranger to disruption. But amidst this next AI-fueled wave of digital innovation, one area that has undergone a particularly dramatic transformation is marketing. No ...

LANHAM, Md. - (04/15/04) -- Group 1 Software, the provider ofdata warehousing and direct marketing software, said it has agreedto be acquired by Pitney Bowes Inc. for $23 a share, or a total of$380 ...

THANKS TO a Web-based direct marketing software system, a small construction company in Charlotte, NC was able to increase its quarterly mailing volume to 6,000 pieces last month ...